This weekend it was The London Coffee Festival at The Old Truman Brewery in Brick Lane. Sounded like a festival designed just for me and it did not disappoint.
Tickets were £9.50 and so naturally, I start thinking in American buffet mode: must get money’s worth. The canvas bag they hand out at the door does not look promising, holding a few periodicals on beer and coffee geekery and a couple ‘coffee bags’. Thankfully, this did turn out to be a very generous festival.
We start at The True Artisan Cafe area, with a very smooth Flat White from the good people at Caravan Coffee. I waited eagerly, crisp £20 note in hand, waiting to hand our lank, baggy-shirted, floppy-haired baristas, nervously looking around for a price list and wondering if everyone else knew the etiquette because they were just a bit more clued in to the world of coffee than I was. Niggling away at me was the feeling that you can’t possibly have a nice coffee in London for free. My eyes darted around to search the hands at the front of the line for any sign of an exchange of cash for caffeine. None was evident. Then, I ordered: four flat whites, two babycinos. Still no charge. I issued a silly, unnatural sounding laugh as I walked away with my drinks, feeling like I’d got away with it. Naturally, I hadn’t. I’d paid £9.50. Our tickets were good for three hours in the coffee festival. I suddenly realised, I better get drinking.
It turned out that actually, you would be rather naive to pay for any caffeinated beverage at this celebration of all things java. Etiquette, as my wife, Paula, shrewdly sussed, was that if there were prices up, you paid. If there weren’t, you didn’t. And there were plenty of tradesman who were happy to serve you high-quality cup after cup just expounding on their wealth of expertise and experience, thankfully sans snobbery of any kind.